Goedegebuur awarded the title of Royal Warrant Holder
As of today, the Rotterdam family business Goedegebuur can officially call itself a Purveyor to the Royal Household. What once began as a small butcher shop on Goeree-Overflakkee has grown over four generations into a meat producer with customers throughout Europe. For over a hundred years, the family has been building a company that stands for craftsmanship, quality, and reliability. Now, this family story receives a royal accolade: the rare designation of Purveyor to the Royal Household, which is only awarded to companies that have excelled in quality and continuity within their industry for at least a hundred years. For Goedegebuur, it feels like a crowning achievement for generations of hard work and conscious choices: "A huge honor for everyone who helped build our story, from the first generation to our colleagues today,”says Michiel Goedegebuur, fourth generation at the helm."It's a visible sign of confidence in who we are and where we want to go. Together with our employees and partners, both nationally and internationally."
Generations of dedication
In a rapidly changing sector, one thing has always remained constant at Goedegebuur: the dedication to quality, reliability, and smart innovation. Each generation built on the knowledge and values of the previous one, adding its own unique vision. Goedegebuur thus combines craftsmanship with technology: thanks to continuous investments in automation and data, processes are refined and decisions are sharper. This progressive attitude is also reflected in conscious choices, such as the focus ondual-purpose cows: cattle that first produce milk and are then processed into meat, with due regard for the animals and the environment. The CO₂ emissions of dual-purpose beef are therefore at least 60% lower than those of beef cattle.
The title of Royal Warrant Holder
The title of Royal Warrant Holder is not simply a recognition. Only companies that have distinguished themselves for at least a hundred years through quality, continuity, reliability and an impeccable reputation within their industry are eligible.For Goedegebuur it is more than a beautiful tribute:“This feels like recognition for what has been considered normal for us for generations: craftsmanship, good employment and integrity,”according to Wim Goedegebuur, third generation of the family business.
The designation emphasizes the choices the company has been making for years: care for people, animals, and the environment, combined with a forward-thinking approach. From working with dual-purpose cows and using renewable energy to a production line designed for data-driven quality and minimal waste, every part of the process is well-thought-out, efficient, and responsible.“For us, the title is not an end point, but rather an encouragement to continue growing,”says Michiel. It illustrates what has been felt within the company for over a hundred years: Goedegebuur is a constant in a rapidly evolving industry. Firmly rooted in Rotterdam, and appreciated far beyond.
About Goedegebuur
Since 1922, the Rotterdam family business Goedegebuur has been dedicated to high-quality beef. What began as a small butcher shop on the outskirts of the city has grown into one of Europe's market leaders in premium meat from dual-purpose cows: cattle that are first milked and then, with due regard for the animal and the environment, processed into meat. The company combines craftsmanship with innovation and operates according to the strictest quality standards. Under the leadership of the fourth generation, the focus is on sustainability, transparency, and innovation, with a clear mission: better meat with less impact. In this way, Goedegebuur remains true to its roots and progressive in a constantly evolving sector.
